Introduction to Dynamics 365

What are the Dynamics 365 Business applications?

Before you explore Dynamics 365 business applications, you need to understand digital transformation. Digital transformation is the integration of digital technology into all areas of a business. The goal of digital transformation is to change how organizations operate and deliver value to customers.

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Dynamics 365 business applications empower organizations to digitally transform their organizations and remove the complexity of dissimilar CRM and ERP systems by creating modern, modular business applications that work together on a single platform, giving organizations the flexibility to adopt technology when they need it to improve business outcomes.

By leveraging Dynamics 365 Business applications, organizations can:

  • Engage customers and build relationships – Fundamentally reimagine how you engage with customers—create personalized marketing, sales, and service experiences using data and intelligence to improve every interaction.
  • Optimize operations – Improve service, drive efficiency, and reduce costs with intelligent and prescriptive guidance infused throughout your business processes.
  • Empower employees – Attract, hire, and engage the best talent and enable them to do their best work with data and insights surfaced right where they work.
  • Transform products and services – Use data as a strategic asset—identify new market opportunities, produce innovative products, and create exceptional customer experiences with a comprehensive view of your customers and operations.


Dynamics 365 Business applications are typically broken down into three areas: Customer Engagement, Unified Operations, and the Power Platform.